One of the many considerations when building a cybersecurity startup is the wedge. 

Your wedge is the sharp entry point into the market. It is the narrow but powerful way you build credibility, capture early customers, and create momentum that allows you to expand.

A big challenge founders face is how much to bite off for the wedge. On one hand you have a grand vision of what you will build. But that takes money and time, two things that founders don’t have enough of.

So where do you start?